A simple guide to modern Search Engine Optimization (SEO)
So. you’ve decided to write an article. Great. Now what? Whether you are selling a product, leaving a review, passing your knowledge, experiences, or skills to others, or promoting your brand – you need an audience.
Content may be king, but reach is a peach.
As a content author or an editor, it is your responsibility to ensure that the content you create is discoverable and available to the people you are trying to reach. Below is an updated guide for 2019 that highlights just a few of the best practices following before hitting that publish button.
SEO is tricky. And mostly magic. Nobody knows what goes on behind the scenes when your site is being indexed. My list above, like any checklist, should be considered a rough guide. You don’t need everything listed in every scenario. Follow your own heart and respect your brand.