Building remote culture isn't about replicating office dynamics through video calls and virtual happy hours. It's about intentionally designing systems, processes, and norms that help distributed teams thrive. The companies that figured this out early gained a massive competitive advantage in talent acquisition and retention.
Most organizations approached remote work as a temporary accommodation — "How do we make this work until we can get back to normal?" The smart ones realized this was an opportunity to build something better than what existed before. They focused on outcomes over activity, asynchronous communication over constant meetings, and psychological safety over performative presence.
The difference between teams that struggle with remote work and those that excel comes down to intentional culture design. You can't just hope good culture emerges organically when people are scattered across time zones and working from their dining tables.