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9 posts tagged with "SEO"

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To become successful at online marketing, one must develop the necessary skills and knowledge to produce the best results.

This will take hard work and patience, but the good news is that you do not need to attend a college or university to get these skills.

In this guide, you’ll discover some methods you can use to learn online marketing at home. In fact, you could become an expert yourself!

Hosting your site on Github Pages is fantastic, easy and inexpensive. Using Jekyll to generate your pages is easy and very configurable. It's the perfect solution for a static site (as well as what I use for this blog). Sometimes, however, you may run into situations where you need to redirect a page to another page, and without access to your backend to use server-side redirects you need to do it manually.

Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales.

Of course, the opportune place to be when someone is looking for the types of products, services, or information you offer is at the top of their search results. This is what SEO is all about.

Let’s look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.

digital-marketingSEO3 min read

To grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC).

SEO and PPC are both great tools for increasing your website’s visibility and ranking; however, they are not the same, and you should be aware of the differences between the two.

Both have their positives and negatives, but is one better than the other?

digital-marketingSEOPPC3 min read

Publishing a page is easy, but ensuring that you have quality content is not. How do you make sure that you balance your content so that it is easily consumable by your readers, as well as making your content easy to find by search engines? This guide will provide a few basic elements that you can review to make sure your articles have the highest possible impact and reach.

SEO is a common term for website administration and Digital Marketing which stands for Search Engine Optimization. It is the practice of organizing your site content, meta-data, and link relationships in order to reach higher ranked positions in a search result list. SEO is a basic strategy in any marketing plan and should be part of your standard practices.

A simple guide to modern Search Engine Optimization (SEO)

Why do you need to optimize?

So. you've decided to write an article. Great. Now what? Whether you are selling a product, leaving a review, passing your knowledge, experiences, or skills to others, or promoting your brand -- you need an audience.